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Hi, I'm Maggie Jiang        I'm a experience designer
living in             Singapore, focusing on service design, UI/UX, and graphic design. As an architecturally-trained designer, I bring my attention-to-detail, user-centric approach and                     understanding of people, culture and context to create seamless phygital ( physical + digital ) experiences.
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ux design • ux research • ethnographic study • customer journey mapping • service design • spatial design • wayfinding design • graphic design

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Client    Tongtar Transport

Scope   UI Design 

Redesigning private bus riders' app user interface

Client    SaladStop! (B2C)

Scope   UX Research, UI Design 

Driving more traffic online to relieve instore peak hour stress

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Client    TribeX (B2C)

Scope   Product Discovery, UX Research, UI Design 

Increasing user acquisition and engagement through understanding user needs

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Client    ZOLO (B2B)

Scope   UX & UI Design 

Improving onboarding flow to increase app adoption and reduce user churn

As a multidisciplinary designer, I also work on spatial design, wayfinding, print, brand identity, graphic design, illustrations.

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